10 Tips for Creating a Successful Periscope Broadcast

by SoniaStringer

woman-with-iphone-in-hand-vert_hqnla9 (1)No doubt, the internet is a POWERFUL tool to find new customers and biz partners, but if you don’t know what you’re doing, you can waste a lot of valuable time (and feel like you’ve journeyed down the rabbit hole with Alice).

On the other hand, with a little insight, practice, and a plan you can leverage the power of the internet to find people who are perfect for your biz, (locally or around the world) and quickly create some excited new customers and biz partners.

In my last blog post, I introduced you to Periscope, one of the latest tech tools used by network marketing/direct sales professionals to grow their teams. What makes this app so cool is that it gives you the ability to create and stream live video broadcasts. All you need is a Twitter account and the Periscope app.

For example, you can use Periscope to do a live training with your team (you share content, they ask questions). You can connect with your existing customers, to answer questions or give them the latest update on new products and special offers.

You can use Periscope to share details on your business opportunity, and recruit new people into your team. The people watching can comment, ask questions, and like your content, which show up in the form of hearts. And, since the app is connected to your Twitter account, your followers will receive a notification whenever you go live.

You Can Use Periscope in Many Ways to Grow Your Biz, Including:

  • Demonstrate your products, announce sales/special promotions or new launches
  • Host live Q and A about your products or opportunity
  • Promote upcoming training or business opportunity eventsgroup of business people laughing against white ba
  • Share personal development tips or book suggestions
  • Showcase your lifestyle adventures (featuring you and/or people on your team)
  • Share behind-the-scene footage of training events or your company conferences
  • Share interviews with top leaders in your company or trainers
  • Showcase or introduce top performers from your team
  • Hold team meetings – share updates or training with your downline
  • Lead an online opportunity meeting, and share more about your business

For more details on why savvy network marketing women are using Periscope to grow their teams and businesses, go to my previous blog post Use Periscope to Build Your Network Marketing/Direct Sales Biz.

Once you understand the real power of Periscope and other tools like this, you’ll want to start using it right away.

10 Simple Tips to Become a Periscope Pro

1.  Start off strong – Before your first broadcast, spend some time getting to know the app (you can download it for free from the APP store on your phone). Edit your profile to include your full name, Twitter handle, and a brief bio, which should contain searchable keywords and a link to your website. This helps people connect to you even when you’re not broadcasting.

(You should also review your settings to see if everything is set to your preferences. Periscopes disappear after 24-hours, so if you want to share them on another website or social media site later you will need to enable “Auto Save to Phone.”)

for-blog-0616111Consider practicing in front of the mirror first or recording yourself on your phone. Your broadcasts shouldn’t feel overly rehearsed, but the act of recording yourself first might help you feel more comfortable on camera.

Remember, it’s okay to be nervous, no one is going to judge. Most people will connect with your authenticity and applaud you for putting yourself out there. The more you use this tool, the easier and more natural it will become!

3.  Create a catchy title – If you want people to tune into your broadcast, you need a title that will peak their interest. It can be straightforward such as, “Get a sneak peek at this new XYZ product,” or “Find out if a home-based business is right for you.”

Or, you can create a little mystery, such as, “See if this opportunity is right for you.” Keep your title short and tweetable, and try to avoid being overly salesy or promotional. You want to create curiosity and inspire people to find out more.

(Bonus tip: Consider adding emoji’s to your title, which helps create some visual context/excitement. It also helps your broadcast standout in your follower’s feed, should they want to go back and watch it later.)

B17R2E Attractive young blond woman holding iPhone mobile phone.. Image shot 2008. Exact date unknown.

4.  Post, tweet, and share – Before you start your Periscope broadcast, you should share the event on your other social media platforms (Facebook, Pinterest, LinkedIn, etc.). First, this lets your team, customers, or followers know you are on Periscope, and secondly, it helps you stand out in the crowd. It also gives people another way to connect with you.

Say something like, “Come join me, @yourperiscopehandle, for my next “Periscope Training” on June 7th at 6 pm PST,” or “Get a behind-the-scenes look – I’ll be Periscoping in 15 minutes, @yourperiscopehandle.”

Periscope will also send out an announcement to your followers when you are live. (Click the Twitter icon on the broadcast screen to enable this feature.)

5.  Choose your background/opening screen – You don’t need professional lighting or a studio location to create a successful Periscope broadcast, but be sure to:

  • Pick a location that has nice natural light and isn’t too dark.
  • If possible, avoid areas that have too much background noise (makes it harder for people to hear you, and they’ll quickly tune out).
  • Make sure the visual background behind you isn’t too distracting, unappealing, or inappropriate.
  • Keep your phone vertical, or you’ll appear sideways in the broadcast.
  • Since comments appear on the bottom third of the screen, focus on showcasing yourself and your background on the top third of your screen.

index9998The most important shot of your broadcast is your opening shot. This will become your thumbnail, so always make your first shot your best. (Hint: SMILE BIG!)

6.  Don’t go on and on and on – No matter when you choose to Periscope, keep your broadcast short and to the point. You want to hold your audience’s attention span. An easy way to measure interest is to watch the attendee count. Does it fall off after 10 minutes, 15 minutes, etc.? Do certain topics keep their attention for longer?

7.  Don’t rush in – Before you begin sharing your talking points, give people time to see and log into your broadcast. Otherwise, they will feel left out, or wonder if they missed something important.

Say hi, welcome everyone, acknowledge their comments, interact with your audience (call them by name)! You can ask them questions to make sure they can hear and see you. Or ask them to give you hearts if they are excited to be joining the broadcast.

8.  Engage your audience! Once you dive into your broadcast content, don’t forget to continue to engage your audience. Ask them to share your broadcast, invite them to ask questions, or give you hearts in response to your questions or the topic you are discussing.

woman-smiling-with-smartphoneYou can also invite them to check out your company website, email you for more info, or like or friend you on your social media sites. If you have a special offer, invite them to sign-up or tweet your broadcast so you can send them additional information. Keeping the interaction going is a great way to grow your audience and connect with new customers and biz partners.

9.  Be consistent, yet mix it up – It’s important to strike a balance with your broadcasts between consistency and mixing it up. You want to keep your messaging and brand consistent, but your broadcasts don’t always have to be the same thing.

One day you can show a behind-the-scenes video while the next you share some tips for using your products (or success stories from your team and how they’re doing in your biz). You can mix that up with some personal lifestyle updates, or  share details regarding an event or conference you’re attending.

10.  Time is of the essence – Periscope can help you reach a wider audience. It can allow you to connect with people from all over the world. For this reason, it is important to consider the time of day or night you broadcast.

It doesn’t always have to be the same, but keep your audience’s location(s) in mind. Pick a time that will reach the biggest audience. You can vary it if you find certain audience members are missing out on attending the live broadcast and only catching the replay.

Learn More with These Handy Resources

Here’s a few additional places to find out more about Periscope and master your presentation skills:

21 Periscope Tips for Winning Broadcasts

5 Quick Tips for Using Periscope, Twitter’s Live Video Streaming App

20 Unmissable Tips for Using Periscope for Business

I hope you find these tips helpful in your Periscope broadcast journey. Remember, have fun, and don’t be afraid to make mistakes. You don’t have to be perfect (people will actually like and respond to you more if you’re natural, authentic, and sincere).

With a little practice, you’ll be a Periscope Pro in no time, and you may find this becomes your “tool of choice” to connect with your team and grow your biz.

magic-words-laptopQuestions or comments on this topic? I’d LOVE to hear them – please post below and I’ll do my best to respond promptly…

And if you want to learn some additional tips to recruit people (without being pushy or feeling uncomfortable)…

… join me for my next webinar training – “The Magic Words to Selling and Sponsoring” – a gift for those of you in the Savvy Women community.

Get more details, save your seat here:  www.MagicWordstoSelling.com

Sonia Stringer is a professional speaker, business coach, and popular mentor to over 500,000 women in the network marketing/direct selling profession.  Sonia is an expert in “elegant influence” and renowned for her ability to help women sell and recruit in a way that is comfortable, classy, and highly effective. Find out more about her free training resources, coaching programs, and live events at www.SavvyNetworkMarketingWomen.com

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